Kudos to Dove!

I really like the current ad of “Dove”. For more details check out their website.  It has been the topic everytime I am with someone and we pass by the Guadalupe bridge along EDSA on the way to the South. For those who still doesn’t know what I am talking about, there is a large billboard with a plus-size woman and there is a question “Extra-large? Extra-sexy?”   Everytime I am being asked about my answer, I always reply that “the woman looks sexy because of her attitude”. My reply is also related to another question–“Flat? or Flattering?” It is not because of her body size or her dress but it is because of her attitude shown by the way she posed in front of the camera.  You know there are people that have a plus size body and some have a flat chest but because they are not insecure of their bodies, they dress properly and you can say that they still look beautiful because of their confidence. There are also people who look better when they have gained weight (because of the added curves) than when they are slimmer. There are also people who are flat- chested but because of their feminine ways they are still flattering.  Actually, it is really how one carries oneself and not their body size or curves that make them sexy.

“Dove” also have TV commercials showing women and following are the questions and my answers. Please note that my answers are my opinion and it doesn’t have to do with the physical appearance of the commercial models.

Next are “Aging? Ageless?”, “Grey? or Gorgeous?” Everytime I see old women and they look happy, you still can see that though they already have wrinkles and grey hair, they still glow.  They remain ageless when you can see in them their “youthful” side because they are not hindered by age to do the things they love.  

Another question is “Ugly spots? Beauty spots?” The women featured in the ad has freckles. Freckles are just natural and there are women who still look good even with freckles.  There are also people who have flawless skin but their eyes, or nose, or lips does not look good but because of their flawless skin, you still admire them. My conclusion is flawless skin is good but being beautiful depends on your smile

They also featured a woman with a short hair to ask  “Boy? Babe?” There are guys who wants their girlfriend to have a long hair.  I actually have a friend who have a long hair before who suddenly had a boyish hair cut. Because of that, she is being teased “ang gwapo mo naman”.  She looks like a boy because of her hair cut but actually, though she wears a short hair cut she acts more femininely so as not to be disguised as a boy.  Because of that, she is a babe for me.  It really doesn’t depend on your hair length. Again, it depends on how one carries herself.

“Single Eyelids? Twice as Nice?” There are people who have nice eyelids that add up to their beauty but for those who have short eyelids, they don’t have to correct it thru surgery or mascara to make it longer because it is really on the glow of your eyes that makes you look nice.

The concept of the ad is nice and I think it is an effective campaign. There you can see people who don’t look like the typical models but because of their confidence they look beautiful.  They have carried their self well and I think as more women realize that beauty comes in different shapes, sizes, color and age (as the campaign promotes), we don’t have to look like those typical models we see on other commercials. 

Kudos to Dove! I want to memorize the above questions in their campaign because whatever the answer it could still be sum up to the cliche that “beauty comes from within”